I think that W+K is doing great work for NIKE. They scored with NIKE campaign in Cannes and they managed to lash all soccer fans on FIFA WC with their epic WRITE THE FUTURE campaign.

But... you know "product" still MATTERS! ;)

So, no wonder that after poor performance of few sponsored stars bloggers and a huge portion of soccer fans are spreading different message now: THE NIKE CURSE via blogs or social networks. Mainstream on-line media did note that too:

• NY TIMES: The Curse of the Nike World Cup commercial
• BECKS - The Daily Different: The Curse" of Nike's World Cup 'Write the Future' Ad
• YAHOO SPORTS: Nike World Cup ad 'curse' claims almost all its stars

And in a fact there is only one man to stand / to play in FIFA WC tournament - Christian Ronaldo. And here is another funy note: NIKE's commercials ends with the moment of truth for this Portuguese mega-star.

• Will Ronaldo survive this evening and will keep writing the (NIKE) future?
• Could this harm all the NIKE efforts?
• Who will win the "game" of this year's FIFA WC - ADIDAS or NIKE?
• Are NIKE's fotball foots really cursed? ;)